What do clients crave?

Back to the great and the good, this time we look at their predictions for buying habits and needs as the world, at least beauty in England and Wales, opens again. 

Elliott Wakefield, Group Marketing Director for The Alexander Hotel Collection, talks to us about spicing up our offerings.

For spa, making it more than dinner bed and breakfast with an 'inclusive'.

For therapists, changing your menu to reflect your understanding of the needs of your clients.

We know from the number of clicks on our sister site spa and therapist finder (a listing of all Jennifer Young Trained Therapists and Spas) that cancer patients, like the rest of us, are keen to get out and feel the magic. 

As therapists and spa we can get ahead of the game if we have a unique and special offering. Perhaps we can include a picnic (I love a picnic) or local produce (ditto) – one of our lovely JY spas offers a stargazing experience.

Elliott tells you more – enjoy.